1. What is the meaning of user-centered design?
  2. True or False: a summative usability study would have saved TVJ the embarrassment over “The Voice”?
  3. True or False: Usability begins at the first interaction?
  4. Richard walked into class and exclaimed: “Yow, in here cold!” – what is the variable here?
  5. A client has added Google Analytics (hereafter GA) to their website and is seeing a bounce rate of 80%, what does that mean?
  6. How could ensuring your web-design is C.R.A.P. help to lower the bounce rate
  7. What is a variable?
  8. What are the three averages for the following data distribution: 13245312345422345142314 15243351423314253131435 23131525215423141313142 31324241313242554131224 25131224251413223241513 23244441514132541312141 34 (the spaces are to allow for line breaks, there are multiple instances of 5 values)
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About D'Oyen

I have spent the past thirteen (13) years engaged in the practices of applied research methods, visual communication/design and data driven behaviour-change. My professional engagements have seen me: structuring and executing corporate as well as academic research endeavours; creating content and communication strategy; and driving brand engagement via Internet technology, amongst other things. My work philosophy is founded on three (3) pillars: 1. Challenges can be overcome 2. Measurement is necessary 3. Strategy demands action I am confident that I am adequately equipped to play a positive role within any environment; actively empowering a team and catalyzing the firm’s growth. My specialties are: - Quantitative/qualitative social (political, sociological, market) research methods and data analysis - New/Digital media and culture - Business development, strategy - Communication for behavioral change

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